Entering new markets requires strategy. Adapting your name, identity and communication can be essential when expanding your career.
“Why change?” you may ask. Well, as a consultancy that thrives on business transformation, I knew it was time to apply my own magic in-house. It was vital that the new identity reflected not just who I am, but where I am going – a symbol of evolution, a promise of innovation.
The color palette combines vibrant tones to demonstrate professionalism, creativity and energy
I use colors that represent sophistication, imagination and a positive and innovative spirit, suitable for a brand that seeks to convey confidence, depth and also inspiration.
Visual language
Neue Montreal is a font that combines elegance and modernity in a remarkable way. With its clean lines and smooth curves, it conveys a sense of sophistication that fits the brand perfectly.
The construction of the logo aligns with the name
I want companies to realize the possibility of achieving constant growth, even in unfavorable conditions.
Our clients, previously at a dead end, find new opportunities by applying the DeFluence/ method.
Anderson J. Eccel
